Our product is our people, and we’re committed to propelling them forward! Are you the next great TruePointer to join our team? Do you enjoy working in a fast-paced environment where you’re doing valuable work and discovering something new every day—even if you have a tenured career? You’re a TruePointer if you’re nimble and can hustle - our clients and team move quickly!
You’ll join an award-winning team. We’re a proud two-time Top 100 PR agency in the U.S. and a five-time Inc. 5000 fastest-growing company.
We’ve had a remote and hybrid office environment before it was popular. We understand the demands of 24/7 agency responsibilities and give our team the flexibility to manage their work and life. Some of our favorite perks are competitive health benefits with concierge service, 401K profit sharing and competitive matching, ongoing professional development, annual agency development summit, weekly team lunches, and every five years sabbatical.
SENIOR MEDIA ANALYST
We’re seeking a driven, organized, and polished senior media analyst to join our digital team. The ideal candidate enjoys analyzing data to provide clients with actionable insights and strategic recommendations. This role would help lead data analysis for media intelligence, social media analytics and support competitive intelligence. The candidate should have experience with social media analytics, media monitoring tools, and listening platforms, with the ability to identify industry trends and make informed recommendations.
The senior media analyst must have previous client-facing experience along with excellent presentation and storytelling skills. They must be able to synthesize research findings into well-written and visually compelling summary reports and presentations.
*Please note: Applicants must be located in one of the following states for consideration: Texas, Michigan, Tennessee, Georgia, Oklahoma, Alabama.*
Responsibilities Include:
- Social Analytics
- Help develop a world-class social analytics program
- Assist with building social listening queries and reporting dashboards for ongoing campaigns as requested by clients
- Support regular auditing of competitive listening reports to ensure the quality of data
- Support weekly, monthly, and quarterly reporting on proactive social media content
- Assess and build insights around social media data across multiple sources, both through platforms and from social media management tools
- Manage social media and digital reputation management crises
- Create content strategies based on analytics, including writing social media content and executing tactics to meet clients’ business and marketing goals
- Monitor and respond to customer inquiries across established social media channels, including Facebook and Twitter, and act as liaison with online Customer Care team
- Engage with customers on news, products, and services and share relevant information/content/links
- Media Intelligence
- Help build out a high-impact media intelligence program
- Prepare reports, illustrating data graphically and translating complex findings
- Responsible for facilitating measurement reporting, and mining for key insights from campaign performance
- Understanding of measurement principles in media industry such as impressions, reach, etc.
- Create objective, insightful, concise media summaries of secured coverage
- Maintains coverage trackers with strong attention to detail
- Competitive Intelligence
- Conduct research and real-time monitoring of competitors' developments, proactive announcements, financial conferences, earnings releases, and crises
- Write and distribute notable takeaways and insights to leadership
- Agency Responsibilities:
- Continuously expand social media capabilities to meet client and agency needs
- Proactively identify and pursue opportunities to grow client accounts and support new business
Platforms experience is required:
- Social analytics and listening platforms (i.e., Sprinklr, ListenFirst, Meltwater), data visualization (such as Tableau), in depth knowledge of Excel, and experience with social media platforms (i.e., Facebook, Instagram, Twitter, LinkedIn, YouTube, Twitch, TikTok and more)
- Preferred, but not required: Cision, Critical Mention, TV Eyes, Feedly, and Smartsheets
Qualifications:
- 3-5 years of experience in content analysis and/or social media analytics. Preference for candidates with a PR, marketing, and/or advertising agency background.
- Excellent verbal, story-telling, and written skills, as well as an ability to develop and present compelling client presentations
- Be able to effectively utilize intelligence and software tools to analyze and synthesize complex information
- Detail-oriented and highly organized with a proven ability to be proactive in a fast-moving environment with shifting priorities and deadlines
- Be constantly looking for ways to improve and enhance your work, and strive for continued improvement
- Be supportive, caring, and willing to go the extra mile
- Be willing to challenge the status quo
- High proficiency with Microsoft Excel, Teams, Word, and PowerPoint
TruePoint Communications is committed to a diverse and inclusive workplace. Additionally, we provide equal employment opportunities to all and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
All offers of employment are conditioned upon the candidate's legal authorization to work in the United States. Candidates will be subject to a background screening as part of the application process.